ALICE
CASSANMAGNAGO
/
GRAPHIC DESIGN
CREATIVE DIRECTION
COPYWRITING
As part of WordsWorks speculative design show (2018), Divago is a reflection on distraction. In a future where productivity has suppressed the human ability to lose focus, Divago makes distraction its social mission.
In incredible balance between fiction and reality, the brand sells office objects intentionally made to distract. Exaggerating common triggers, absurd products come to life: the Doppioclic pen, the artificial rain of Pioggiatore or even Mosca, a real fly to set free in the office.
The irony, amplified by the urgency of firefighting language, actually hides a provocation towards today’s unhealthy overwork-obsession.
During the first lockdown of 2020, Rapsomag launched an international call for artists to kickstart creativity and optimism by offering a quick escape from reality: in a year when smiles faded too often, #putonahappyface challenged artists to design their most irreverent and personal ones. How could we spark the fun?
The instagram campaign revolved around loud, flashing graphics and an AR filter (to physically "put on" a happy face) to create a lively virtual space against the apathy of quarantine. The best entries were collected in a zine, an artifact that embodied the idea of community, uniqueness and the infectious power of a smile.
The Digital Transformation businesses are facing today is as inevitable as it is intimidating. Especially in Italy, confusion and resistance to change result in lack of strategy when it comes to putting it into practice.
Reportlab aims to bring clarity and provide direction. Through data and interviews from our research, we ground this overwhelming concept in a practical tool for CEOs: a report. So, our conversion strategy turns to Entrepreneurs; through its touchpoints, Reportlab’s pragmatic but inspiring content shows them not only the business possibilities, but the real engine behind change in every company: people and their attitude.
Calvino’s book is about a man split in two: one half good, one evil. It starts with youth, which was carefree and "whole". When the two halves get separated, chaos takes over and the conflict ends in a fight between good and evil. But which half wins? Both and neither.
The novel plays with symmetries and contrasts, and the booktrailer aims to become an abstract metaphor of this. We also worked on its accessibility, by boosting the expressive "autonomy" of both audio and visual. The results are shapes and sounds evoking each other: music and coreography both expressive enough to be able to tell the story on their own, if needed.
